Malaysia eCommerce Landscape 2018

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The e-commerce ecosystem will only be complete with four pillars, namely digital marketing, e-commerce platform, payment & finance, logistics & fulfillment.

Say you’ve got your webstore, online payment ready, digital marketing campaigns activated and traffic, orders are coming in so what’s next? Logistics & fulfillment is next on your list.

As opposed to financial technology with many non-bank startups, logistics is a capital or assets heavy model hence there are many traditional logistics companies on this list, especially those in last mile delivery.

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